Our love affair with all things Nordic continues this month with upcoming Danish label, Lollys Laundry. The brain child of Kamilla Byriel, a renowned Danish designer, Kamilla set out to create a a collection which mixes her personal love of strong basic materials expressed in a raw simplicity – think beautiful prints, ruffles, embroidery, leather with a Nordic twist and you get an understated luxury with budget friendly prices.
“Take a designer, a handful of nostalgia, a touch of raw detail, mix them with exquisite piece goods and then release Lollys Laundry.” Vogue, UK
Our adventure with this cool Danish label started in summer 2010 when we were in Copenhagen for fashion week and spotted a stand full of vibrant prints, fun designs (a little á la Isabel Marant) and a blond charismatic woman passionately talking to a group of buyers. We were consumed by the energy and passion coming from that stand!
The blond woman was of course Kamilla. She was amazing and we fell in love with the whole package – clothes, vision, passion and Kamilla herself. Here we are six years later still stocking this lovely brand. It has been a joy watching it grow and get stronger and bigger with every season.
Mona Multi Joggers with Gold Panel, £89 / Rose Rankin Star Trainers, £169
So this season is no different. Full of fun prints and embroidery, colourful pieces with a cool edge. Lollys love of casual wearable pieces are designed by Kamilla for busy mums or busy women who want to be stylish but not over-the-top, clothes that are effortless, comfortable and easy-to-wear.
The joggers / sweatpants have become characteristic pieces for the brand. Mix them with feminine blouses and trainers to create an understated look which we all crave – stylish but practical. In the evening transform the same outfit by swapping sneakers for heels, smart flats or boots .
Simone Star Blouse, £89 / Mona Joggers in Army, £79 / IvyLeeCopenhagen Caroline Shoes, £179 / Liebeskind Bag, £35
Dory Blouse, £79 / Mona Multi Joggers with Gold Panel, £89 / Rose Rankin Star Trainers, £169
This season’s joggers feature details such as side panels, pocket details, zips, fun prints and fabrics not normally associated with joggers – this year’s jacquard pants sold out in 2 days.
Kamilla loves mixing prints and putting stripes with leopards or matching prints – brave but sooo cool! There are plenty of easy-to-wear but well cut blouses and long shirts with great details – perfect day-to-evening staples.
Simone Star Blouse, £89 / Mona Joggers (great pocket detail), £79 / Sol Sana Thorn Fringing Boots, £159
Mona Joggers in Print, £89 / Sidel Top, £79 / Senso Shoes, £139
Hilda Blouse, £69 / Mona Joggers in Navy, £79 / Becksondergaard Bag, £75
Dory Blouse, £79
Sofia Shirt, £99
See something you like? Call us on 01737 235468 or email us, we are here to help. We can ship any items to you next day delivery.
Dory Blouse, £79 / Mona Multi Joggers with Gold Panel, £89
We are super excited for our Christmas collection which will be in store soon. The hot hot hot on-trend leopard prints will arrive in the form of fabulous cropped jackets, blouses and dresses.
Also our bestseller from SS16 (navy bird print) will be back in stock.
Watch this space!
Images by Quattro Rish.